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Digital Marketer

Digital Marketing Specialist

Job Description:

A Digital Marketer oversees the digital marketing strategy for the company and supervises digital capabilities execution across paid advertising, video, search, social media, digital events and mobile.  This role is responsible for reaching traffic goals by driving visitors to the company’s web properties.

Job Responsibilities:

  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Improving the usability, design, content and conversion of the company website
  •  Responsibility for planning and budgetary control of all digital marketing costs.
  • Evaluating customer research, market conditions and competitor data.
  • Manage activities to improve SEO results including keyword strategy, PR (deep linking), Merchandising (selecting landing pages), and Web Producer (implementation).
  • Analyze SEO results including performance trends, click stream activity reporting and  overall recommendations for improving and optimizing the experience.
  • Hands-on daily PPC (Google, Bing) management, including planning, bid management, ad copy, keyword expansion implementation, monitoring, landing pages testing and on-going optimization.
  • Provide in-depth analytics and analysis of all paid marketing program performance.
  • Optimize advertising campaigns, analyze and report advertising performance; develop, budget, push and implement digital advertising strategy.
  • Develop and manage to Key Performance Indicators and digital analytics, analyze results of marketing plan.
  • Interact with website development team to ensure best user experience and highest traffic conversion.
  • Work with Product Management to improve the usability, design, content and conversion of the company website.

 

Job Requirements and Skills:

  • Bachelor degree in Marketing, Business, Computer Science or other relevant major course of study.
  • Extensive experience managing PPC, SEO and Affiliate programs.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce (B2B and B2C), SEO, PPC, Email marketing, and social media.
  • Successful social media campaigns that resulted in tangible business results, preferably with experience driving site traffic through social media activities.
  • Strong  communications skills to best collaborate with cross-functional and cross-departmental teams in order to drive the Marketing strategy.
  • Ability to multi-task, while focusing on priorities and meeting deadlines to ensure proper business operations.
  • Strategic understanding of overall marketing/digital ecosystem and how various Marketing activities work synergistically to build awareness, generate qualified traffic, etc.
  • 3/5 years of experience in a similar digital marketing role.

More Details

Business Development

Job Description

Business Development for our Digital Marketing & Lead Generation Solutions

We are an innovative media marketing enterprise driven to develop and expand our best-in-class digital strategies and solutions in the B2B channel.

The Business Development Account Executive is responsible for identifying and creating business relationships with new customers to uncover opportunities to grow the customer’s business and provide solutions to address their business needs, using a combination of digital marketing and lead generation techniques.

Candidates should have successful experience selling lead generation, digital performance marketing offerings and data management services; however, applicants with significant experience in new car sales, auto insurance products, auto finance services and home improvement/contractor services will be seriously considered.

If you are a successful business-to-business development person, with great contacts in the lead generation business, we especially want to talk to you.

Job Responsibilities  

  • Researches to support the identification of relevant growth strategies and business development opportunities.
  • Conducts prospecting for new lead generation accounts in our core verticals.
  • Calls on digital advertising and lead generation customers to manage and maintain relationship.
  • Works to provide digital advertising opportunities for current customers.
  • Develops digital revenues from both traditional and non-traditional advertisers.
  • Develops business plan to meet sales goals.
  • Works with the Management Team to construct and follow a sales strategy to penetrate markets and provide management with realistic and attainable sales forecasts.
  • Uses the Customer Relationship Management system (CRM) as required.
  • May also require work before or after normal business hours to accommodate client/business needs.

Job Requirements

  • Degree in business / marketing or another degree with relevant focus.
  • Minimum 5 years work experience with business development/sales; managing and developing partner programs, relationships and alliances.
  • Ability to self-direct, prioritize, manage time effectively and multi-task.
  • Familiar with general concepts and terminology for one or more of the following industries: new car sales, auto insurance, auto finance and home improvement/ contracting.
  • Excellent telephone and in-person presentation skills.
  • Superior organization and time management skills.
  • Detail-oriented with excellent follow-through and follow-up.
  • Strong computer skills with a high level of competency in the areas of email and spreadsheets.
  • Proficient in MS Office applications.

More Details

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7000 W. Palmetto Pk Rd Suite 210
Boca Raton, FL 33433 USA

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