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Digital Marketer

Digital Marketing Specialist

Job Description:

A Digital Marketer oversees the digital marketing strategy for the company and supervises digital capabilities execution across paid advertising, video, search, social media, digital events and mobile.  This role is responsible for reaching traffic goals by driving visitors to the company’s web properties.

Job Responsibilities:

  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Improving the usability, design, content and conversion of the company website
  •  Responsibility for planning and budgetary control of all digital marketing costs.
  • Evaluating customer research, market conditions and competitor data.
  • Manage activities to improve SEO results including keyword strategy, PR (deep linking), Merchandising (selecting landing pages), and Web Producer (implementation).
  • Analyze SEO results including performance trends, click stream activity reporting and  overall recommendations for improving and optimizing the experience.
  • Hands-on daily PPC (Google, Bing) management, including planning, bid management, ad copy, keyword expansion implementation, monitoring, landing pages testing and on-going optimization.
  • Provide in-depth analytics and analysis of all paid marketing program performance.
  • Optimize advertising campaigns, analyze and report advertising performance; develop, budget, push and implement digital advertising strategy.
  • Develop and manage to Key Performance Indicators and digital analytics, analyze results of marketing plan.
  • Interact with website development team to ensure best user experience and highest traffic conversion.
  • Work with Product Management to improve the usability, design, content and conversion of the company website.

 

Job Requirements and Skills:

  • Bachelor degree in Marketing, Business, Computer Science or other relevant major course of study.
  • Extensive experience managing PPC, SEO and Affiliate programs.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce (B2B and B2C), SEO, PPC, Email marketing, and social media.
  • Successful social media campaigns that resulted in tangible business results, preferably with experience driving site traffic through social media activities.
  • Strong  communications skills to best collaborate with cross-functional and cross-departmental teams in order to drive the Marketing strategy.
  • Ability to multi-task, while focusing on priorities and meeting deadlines to ensure proper business operations.
  • Strategic understanding of overall marketing/digital ecosystem and how various Marketing activities work synergistically to build awareness, generate qualified traffic, etc.
  • 3/5 years of experience in a similar digital marketing role.

More Details

Boca Raton, FL 33432 USA

At Prediq, we are, and have always been, committed to growth and progress in order to best serve our clients. As we all continue to adapt to the “new normal” resulting from the COVID-19 global pandemic, we have the resources and are ready and able to help your business not only navigate the changes, but discover new opportunities to come out stronger than before.

In a digitally-driven world, communication and connection are king, and we recognize the need to provide our clients with various ways to both connect with us and with their own customers and clients.  We communicate daily with our global team virtually, and have expanded our communication tools over the past 4 years, using video communications such as Zoom, Google Hangouts and Skype to virtually connect with our clients when face-to-face meetings are not possible.  We’ve assisted many clients in adopting these types of communication channels, as well as new remote working platforms and more, to stay connected and help smooth the transitions.

As the business landscape readjusts, we’ve transformed our strategies to reflect those changes, and we remain as committed as ever to providing an unparalleled customer journey. We are refocusing energies and reengaging with our clients, and like most businesses, we’re reassessing and optimizing our efforts. And we’re facilitating transitional strategies to support and assist our clients as they restart their marketing efforts in innovative ways designed to enhance performance in today’s challenging climate. We’re here with you, looking forward to brighter days and a bright future ahead. Feel free to check out this video where our CEO, Alex Oliveira, shares tips on Digital Marketing during the pandemic.