Cause Marketing Project For Non Profits

By:   -  In: In The Press   -  0   Comments

Cause Marketing Project For Non Profits

Boca Raton, FL – Prediq Media Group, a South-Florida based digital marketing agency, recently partnered with Florida Atlantic University’s College of Business to launch Cause Marketing Project, an initiative designed to help eight local non-profits increase brand awareness, attract donors and maximize benefits to the community.
Together with Dr. Ann Root, a senior marketing professor at FAU, and more than 40 students, Prediq Media’s CEO Alex Oliveira is on a mission to make a difference in the community by creating and executing marketing strategies that will expand the reach and increase the visibility of the project’s non-profit partners. Owls For Good is the first chapter of Cause Marketing Project, and Oliveira has plans to expand the initiative nationwide.
“I’ve been involved with various non-profits over the past 17 years and found that most were facing the same challenges when it came to their digital presence,” said Oliveira. “Once our agency had matured and gained the expertise needed to effectively train others and produce results, the idea for Cause Marketing Project was born.”
In its second semester, Owls For Good is working with eight local non-profits including National Leadership Institute, Milagro Center, Twin Palms Center for the Disabled, Mind and Melody, Hab Center, Major Stuart Adam Wolfer Institute, Girls on the Run and Spirit of Giving Network. The digital marketing students are broken up into groups and assigned a non-profit partner, and then work together with Oliveira and Dr. Root to assess the non-profit’s current marketing plan and create and execute successful new strategies. The initiative’s mission is to bring new awareness and ultimately, new donors and support for the non-profits.
[Insert Dr. Root’s quote] Owls For Good is the prototype for Cause Marketing Project, with Oliveira currently in talks with several universities who are interested in implementing the initiative. Ideally, he’d like to take the movement nationwide, helping countless non-profits further their missions and create lasting impact on the community.
Prediq Media Group is a full-service marketing agency based in Miami, Florida. With an emphasis on SEO, SEM, PPC, mobile and digital marketing, the agency aims to keep clients ahead of the curve in an ever-changing tech world. For more information, call 800-796-0201 or visit www.prediqmedia.com.


Boca Raton, FL 33432 USA

At Prediq, we are, and have always been, committed to growth and progress in order to best serve our clients. As we all continue to adapt to the “new normal” resulting from the COVID-19 global pandemic, we have the resources and are ready and able to help your business not only navigate the changes, but discover new opportunities to come out stronger than before.

In a digitally-driven world, communication and connection are king, and we recognize the need to provide our clients with various ways to both connect with us and with their own customers and clients.  We communicate daily with our global team virtually, and have expanded our communication tools over the past 4 years, using video communications such as Zoom, Google Hangouts and Skype to virtually connect with our clients when face-to-face meetings are not possible.  We’ve assisted many clients in adopting these types of communication channels, as well as new remote working platforms and more, to stay connected and help smooth the transitions.

As the business landscape readjusts, we’ve transformed our strategies to reflect those changes, and we remain as committed as ever to providing an unparalleled customer journey. We are refocusing energies and reengaging with our clients, and like most businesses, we’re reassessing and optimizing our efforts. And we’re facilitating transitional strategies to support and assist our clients as they restart their marketing efforts in innovative ways designed to enhance performance in today’s challenging climate. We’re here with you, looking forward to brighter days and a bright future ahead. Feel free to check out this video where our CEO, Alex Oliveira, shares tips on Digital Marketing during the pandemic.