1. What is SEM?
Search Engine Marketing is a method of marketing to internet users through organic/paid search results as well as display advertising targeted by those results. It gives businesses the ability to guarantee placement of their website in ideal locations on pages with search engine results.
2. What’s the difference between organic vs. paid results?
Organic results are the results that appear in search engines for free. Paid search results are the links that advertisers pay to appear at the top or side of a page of different search engines.
3. Why do I need SEM if I do SEO?
Search Engine Marketing includes SEO and both work together to give you better results.
4. What does a Google Ad consist of?
Google Ads consist of three different parts – a title linking to the website, up to two lines for a description, and the business’s URL. The topic of the ad can pertain to anything relevant to your organization, from an overview of your business to a specific product you currently offer.
5. How can I optimize my website for SEM?
It will be irrelevant if Google cannot make the connection between the ad and your site’s homepage. Therefore, ensuring that your website’s homepage is coordinated with the keywords used in your advertisement is key. In addition to this, you must make sure that your website loads properly and all pages are fully functional.
6. How will I know it’s working?
SEM services will also include an analytics tool. This will include information about online activity related to your site. For example, how many people clicked on your site, which days had the highest traffic and which advertisements produced the most clicks. Additionally, you will be able to see how much of your budget has been used and manage how you wish to continue spending it.
At Prediq, we are, and have always been, committed to growth and progress in order to best serve our clients. As we all continue to adapt to the “new normal” resulting from the COVID-19 global pandemic, we have the resources and are ready and able to help your business not only navigate the changes, but discover new opportunities to come out stronger than before.
In a digitally-driven world, communication and connection are king, and we recognize the need to provide our clients with various ways to both connect with us and with their own customers and clients. We communicate daily with our global team virtually, and have expanded our communication tools over the past 4 years, using video communications such as Zoom, Google Hangouts and Skype to virtually connect with our clients when face-to-face meetings are not possible. We’ve assisted many clients in adopting these types of communication channels, as well as new remote working platforms and more, to stay connected and help smooth the transitions.
As the business landscape readjusts, we’ve transformed our strategies to reflect those changes, and we remain as committed as ever to providing an unparalleled customer journey. We are refocusing energies and reengaging with our clients, and like most businesses, we’re reassessing and optimizing our efforts. And we’re facilitating transitional strategies to support and assist our clients as they restart their marketing efforts in innovative ways designed to enhance performance in today’s challenging climate. We’re here with you, looking forward to brighter days and a bright future ahead. Feel free to check out this video where our CEO, Alex Oliveira, shares tips on Digital Marketing during the pandemic.