Email Marketing, E-mail Campaigns | Prediq Media
Understanding the Benefits of Email Marketing

As a business owner, you understand the importance of staying in close communication with your current and potential customers. If you’re not communicating with your clients and prospects, you can be sure that they are receiving messages from your competitors.
We understand that small businesses have a limited budget. However, that doesn’t mean you can’t maintain the fundamental principles of strong communication and increase your Web visibility.

Why Use Email Marketing?

In today’s world, technology is king. In years past, sending out newsletters or quarterly updates in the mail were a great way to stay connected. However, today’s busy consumers want to be able to connect with you instantly over the Internet, and they love interactive forms of marketing.
Marketing through email is an effective tool both for retention and attracting new business. It’s easy-to-use, cost-effective, and easy to track who is reading and responding to your emails. You’d probably be hard-pressed to find one of your current clients that doesn’t have an email account.

Companies who ignore this method of marketing are missing out on an easy opportunity to increase your profits. It doesn’t cost a thing to send a basic email to someone, and the return on investment (ROI) of developing a marketing campaign through email is very attractive due to the low costs of this type of project.

What Options Are Available?

We understand that jumping into the world of online marketing can seem intimidating if you’ve never done it before, but you’ll likely be pleasantly surprised by how easy it is to get started. You can choose to start small or take advantage of some of the many features and additions that are available.

First, remember the importance of personalization. Studies have shown that recipients are much more likely to open and read emails that are personalized. PrediQ Media systems’ makes it easy to target the right audience. Sending emails is futile if you’re not reaching the right people. Proper list building and list management will increase your success rate and keep your subscribers happy. You want your current customer base to be satisfied so they will return to your business time and time again and recommend you to others.

Whether you choose to use Mailchimp to send out your emails or you prefer another type of system, PrediQ Media is an expert at integrating your needs and today’s newest technologies. Best of all, it doesn’t have to take a lot of time to send out emails. You can use our automated systems to import your contacts and even schedule dates in the future for your emails to be sent.

You don’t have to be intimidated by running a business in this digital age when you partner with the right company. At PrediQ Media, we’re here to assist you every step of the way. Our employees know what makes a successful marketing campaign, and we’re ready to work with you to help you reach your goals.

Comparison by Industry Chart
Business Type Open Rate Bounces Rate Clicks (Click-Through Rate) Opt-out Rate
Accountant/Financial Advisor 18.44% 7.98% 7.46% 0.78%
Art Galleries/Museums 32.06% 9.83% 7.06% 0.56%
Business products and services 20.13% 12.47% 8.74% 0.74%
Communications 22.81% 9.91% 20.63% 0.32%
Consultant (ex. marketing, management) 9.85% 6.32% 7.31% 0.81%
Crafts 27.19% 5.56% 14.80% 0.42%
Education and services 26.30% 8.16% 8.22% 0.48%
Entertainment (ex. musicians, theatre, film) 20.06% 7.61% 8.97% 0.66%
Event planner 21.46% 12.25% 7.21% 1.02%
Franchise 20.88% 8.91% 6.57% 1.24%
Government Agency or Services 34.08% 8.74% 8.93% 0.33%
Hotel, Inn, B&B 21.74% 8.80% 6.92% 1.28%
Legal Services 28.24% 12.27% 6.59% 0.71%
Manufacturing and Distribution 23.74% 11.97% 9.50% 0.91%
Marketing/Adv/PR Agency 15.24% 10.02% 6.86% 0.65%
Medical Services 24.87% 12.21% 7.24% 1.05%
Nonprofit – Arts Organization 31.97% 8.08% 6.91% 0.49%
Nonprofit – Association 29.96% 11.89% 8.47% 0.30%
Nonprofit – Education 33.57% 8.84% 8.68% 0.44%
Nonprofit – Health and Human Service 32.76% 10.11% 8.95% 0.69%
Nonprofit – Membership Organization 11.66% 3.22% 7.05% 0.40%
Nonprofit – Other 32.07% 10.63% 7.94% 0.43%
Nonprofit – Religious Organization 40.24% 8.56% 6.73% 0.22%
Office Supplies 15.06% 10.99% 6.32% 0.92%
Other 16.66% 7.96% 8.38% 0.66%
Personal Services (ex. dry cleaning, photography) 14.92% 5.16% 6.80% 1.38%
Professional Services 24.46% 11.22% 7.90% 0.98%
Publishing 22.88% 8.82% 13.13% 0.33%
Real Estate 26.01% 14.56% 6.85% 0.68%
Restaurant, Bar, Caterer 22.72% 9.78% 4.50% 0.89%
Retail (in-store and online) 17.96% 7.63% 9.31% 0.79%
Salon and Spa 21.22% 13.61% 4.35% 1.27%
Sports and Recreation 26.13% 9.56% 7.88% 0.79%
Technology 16.24% 10.30% 5.95% 0.91%
Transportation 24.33% 9.93% 12.61% 0.69%
Travel and Tourism 19.08% 8.68% 8.32% 0.71%
Unknown 16.35% 8.01% 7.66% 0.79%
Web developer 15.16% 7.61% 8.58% 0.39%

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