As a business owner, you understand the importance of staying in close communication with your current and potential customers. If you’re not communicating with your clients and prospects, you can be sure that they are receiving messages from your competitors.
We understand that small businesses have a limited budget. However, that doesn’t mean you can’t maintain the fundamental principles of strong communication and increase your Web visibility.
In today’s world, technology is king. In years past, sending out newsletters or quarterly updates in the mail were a great way to stay connected. However, today’s busy consumers want to be able to connect with you instantly over the Internet, and they love interactive forms of marketing.
Marketing through email is an effective tool both for retention and attracting new business. It’s easy-to-use, cost-effective, and easy to track who is reading and responding to your emails. You’d probably be hard-pressed to find one of your current clients that doesn’t have an email account.
Companies who ignore this method of marketing are missing out on an easy opportunity to increase your profits. It doesn’t cost a thing to send a basic email to someone, and the return on investment (ROI) of developing a marketing campaign through email is very attractive due to the low costs of this type of project.
We understand that jumping into the world of online marketing can seem intimidating if you’ve never done it before, but you’ll likely be pleasantly surprised by how easy it is to get started. You can choose to start small or take advantage of some of the many features and additions that are available.
First, remember the importance of personalization. Studies have shown that recipients are much more likely to open and read emails that are personalized. PrediQ Media systems’ makes it easy to target the right audience. Sending emails is futile if you’re not reaching the right people. Proper list building and list management will increase your success rate and keep your subscribers happy. You want your current customer base to be satisfied so they will return to your business time and time again and recommend you to others.
Whether you choose to use Mailchimp to send out your emails or you prefer another type of system, PrediQ Media is an expert at integrating your needs and today’s newest technologies. Best of all, it doesn’t have to take a lot of time to send out emails. You can use our automated systems to import your contacts and even schedule dates in the future for your emails to be sent.
You don’t have to be intimidated by running a business in this digital age when you partner with the right company. At PrediQ Media, we’re here to assist you every step of the way. Our employees know what makes a successful marketing campaign, and we’re ready to work with you to help you reach your goals.
|Business Type||Open Rate||Bounces Rate||Clicks (Click-Through Rate)||Opt-out Rate|
|Business products and services||20.13%||12.47%||8.74%||0.74%|
|Consultant (ex. marketing, management)||9.85%||6.32%||7.31%||0.81%|
|Education and services||26.30%||8.16%||8.22%||0.48%|
|Entertainment (ex. musicians, theatre, film)||20.06%||7.61%||8.97%||0.66%|
|Government Agency or Services||34.08%||8.74%||8.93%||0.33%|
|Hotel, Inn, B&B||21.74%||8.80%||6.92%||1.28%|
|Manufacturing and Distribution||23.74%||11.97%||9.50%||0.91%|
|Nonprofit – Arts Organization||31.97%||8.08%||6.91%||0.49%|
|Nonprofit – Association||29.96%||11.89%||8.47%||0.30%|
|Nonprofit – Education||33.57%||8.84%||8.68%||0.44%|
|Nonprofit – Health and Human Service||32.76%||10.11%||8.95%||0.69%|
|Nonprofit – Membership Organization||11.66%||3.22%||7.05%||0.40%|
|Nonprofit – Other||32.07%||10.63%||7.94%||0.43%|
|Nonprofit – Religious Organization||40.24%||8.56%||6.73%||0.22%|
|Personal Services (ex. dry cleaning, photography)||14.92%||5.16%||6.80%||1.38%|
|Restaurant, Bar, Caterer||22.72%||9.78%||4.50%||0.89%|
|Retail (in-store and online)||17.96%||7.63%||9.31%||0.79%|
|Salon and Spa||21.22%||13.61%||4.35%||1.27%|
|Sports and Recreation||26.13%||9.56%||7.88%||0.79%|
|Travel and Tourism||19.08%||8.68%||8.32%||0.71%|
At Prediq, we are, and have always been, committed to growth and progress in order to best serve our clients. As we all continue to adapt to the “new normal” resulting from the COVID-19 global pandemic, we have the resources and are ready and able to help your business not only navigate the changes, but discover new opportunities to come out stronger than before.
In a digitally-driven world, communication and connection are king, and we recognize the need to provide our clients with various ways to both connect with us and with their own customers and clients. We communicate daily with our global team virtually, and have expanded our communication tools over the past 4 years, using video communications such as Zoom, Google Hangouts and Skype to virtually connect with our clients when face-to-face meetings are not possible. We’ve assisted many clients in adopting these types of communication channels, as well as new remote working platforms and more, to stay connected and help smooth the transitions.
As the business landscape readjusts, we’ve transformed our strategies to reflect those changes, and we remain as committed as ever to providing an unparalleled customer journey. We are refocusing energies and reengaging with our clients, and like most businesses, we’re reassessing and optimizing our efforts. And we’re facilitating transitional strategies to support and assist our clients as they restart their marketing efforts in innovative ways designed to enhance performance in today’s challenging climate. We’re here with you, looking forward to brighter days and a bright future ahead. Feel free to check out this video where our CEO, Alex Oliveira, shares tips on Digital Marketing during the pandemic.